People check before they call
Before choosing a hairdresser, a builder or a café, most people search online and compare a few options. When one business has a clear website with prices, photos and a way to book, and another only has a few photos on a map, people usually pick the first one.
What a website does that social media can't
- It is yours. Social networks change their rules and reach, and pages can be blocked; a website stays where you put it.
- It shows up in Google for what people search, like “hairdresser Riga” or “roof repair Liepāja”, not only for your name.
- It answers questions before they are asked: prices, services, opening hours, location.
- It can take bookings, orders and enquiries even when you are busy or closed.
- It makes you look established, which matters most to new customers who don't know you yet.
Facebook and Google Maps still matter
Keep them. A Google Business Profile is one of the best free tools for reaching local customers, and social media is great for showing new work. The best results come when all three point to each other: your profile and posts link to your website, and your website links back.
What a good small business website needs
- A clear headline that says what you do and where.
- Your services and, if possible, prices.
- Real photos of your work, place or team.
- Phone, WhatsApp, email and a map, easy to tap on a phone.
- Reviews or examples of past work.
- Fast loading on a mobile phone.
What it costs
A good small business website doesn't have to be expensive. Ours start at €250, and we make a free preview within 24 hours, so you can see your new site before deciding anything.